01Portfolio · 2026

Strategy that compounds.
Systems that pay for themselves.

I build growth engines for ambitious brands — performance marketing, AI workflows, and product-led motion, engineered to scale across Southeast Asia and beyond.

9yrs
in digital strategy
20people
max team size led
5regions
MY · ID · SG · AU · CN
300%
peak revenue lift
40%
manpower cut via AI
Move mouse · Click to bloom
KL · ID · SG · AU · CN
MonstarLabs
Petronas
Celcom Axiata
Agroz Group
Aisling Group
ClearSK
SurgeGraph
Circle DNA
Prenetics
Wellnite
Hootsuite
Woodfire Gourmet
Darlie
Medtronic
Fokuslah
Oxwhite
MonstarLabs
Petronas
Celcom Axiata
Agroz Group
Aisling Group
ClearSK
SurgeGraph
Circle DNA
Prenetics
Wellnite
Hootsuite
Woodfire Gourmet
Darlie
Medtronic
Fokuslah
Oxwhite
02Profile
Kristine Ling
AI & Marketing Consultant

Based in

Bukit Jalil, Kuala Lumpur

Studio

cloudline-studio.com

I use customer data to tailor brands, find the gaps in the market, and build intelligent, scalable systems that drive revenue.

Nine years scaling brands across Southeast Asia with performance marketing, AI workflows, and product-led growth. I turn customer data into strategy, build multidisciplinary teams, and ship measurable revenue. AI consultancy is the through-line — I help teams pick the right models, automate the manual hours, and turn that operating leverage into compounding revenue.

0yrs
in digital strategy
0people
max team size led
0regions
MY · ID · SG · AU · CN
0%
peak revenue lift
0%
manpower cut via AI
LanguagesEnglish — nativeMandarin — professionalMalay — professional
03Expertise

Eight axes, one operating system.

Capability Map · v25.Q2
Click any axis to focus
Growth
  • Performance marketing
  • Conversion rate optimisation
  • Omnichannel strategy
  • Lifecycle & retention
Data & Systems
  • Campaign analytics
  • Customer journey mapping
  • CRM architecture
  • Data sync & cleaning
Product & AI
  • Product roadmapping
  • AI workflow design
  • Prompt engineering
  • Chatbot deployment
Leadership
  • Multidisciplinary team building
  • OKR alignment
  • Budget planning
  • Agency management
Select an axis
Performance Marketing · Brand · CRO · CRM · AI · Product · Leadership · Content
04Case studies

Click a brand. See the work.

Tap any brand to open the case study →

06Services & Packages

Four ways to work together.

Transparent ranges. Scopes tuned to your stage. For anything bespoke, send a note — I quote within 48 hours.

Retainers bill net-14 · project work 50/50MYR · USD · SGD accepted
07Process

Five steps. Every engagement.

01Discover
Customer data, positioning audits, stakeholder interviews.
02Define
Strategy, OKRs, budget allocation, channel map.
03Design
Creative, funnel, and product UX aligned to the thesis.
04Deploy
Paid, organic, lifecycle, and product experiments shipped.
05Drive
Weekly read-outs, iteration loops, compounding growth.
08In their words

From the people I’ve shipped alongside.

Kris is one of the most dedicated marketing managers I've worked with — bubbly and welcoming, with the technical chops to move projects forward at speed.
LT
Lizzie Tan
CEO, whacked.co
A real top-of-the-team player — from marketing and copywriting to programming. Kristine owns challenges and adapts faster than most leaders I've seen.
AP
Ashvin Praveen
Manager, easyeats.io
One of the best talents I've worked with. Commitment, ethics, and the ability to synthesize information into sharp decisions — rare in today's pace.
LYY
Lin Yi Yun
Senior Strategy Manager, SurgeGraph
Kristine adapts strategies and technology stacks fast, without losing sight of the foundational skills. A crucial quality for a new-age marketer.
AC
Adham Chew
Managing Director, Helios Conversions
09Contact

Claim your free audit.
Book a 30-minute call.

Send me a short note — stage, goal, budget range. I’ll reply within 48 hours with an honest, no-pitch assessment of where your growth is actually stuck.

Not sure what to say? Try: “Hi Kristine, I run a [type] brand and need help with [goal]. Budget is around [range].”

kristinelingg@gmail.com
LocationBukit Jalil, Kuala Lumpur
Reply within 48hNo pitch, no pressureEnglish — native · Mandarin — professional · Malay — professional