Notes on growth, product, and AI.
Essays, install guides, and field notes on AI marketing workflows, AEO, performance media, and product led growth across Southeast Asia.
- how to · ollama28 Apr 20267 min
How to Install Ollama and Run Local LLMs for Marketing
Step by step install guide for Ollama on Mac, Windows, and Linux. Run Llama 3 and Mistral locally for marketing copy, content QC, and offline AI work.
Read post - aeo · seo21 Apr 20269 min
AEO Checklist 2026. How to Rank in ChatGPT, Claude, and Perplexity Answers
A 14 point AEO checklist for 2026. What answer engine optimization actually looks like, the markup that gets cited, and the prompts to test your own pages.
Read post - how to · n8n14 Apr 20268 min
How to Install n8n for Marketing Automation in 30 Minutes
Self host n8n on Docker, Render, or Railway. The exact install commands, the workflows worth wiring on day one, and the credential setup that avoids leaks.
Read post - how to · custom gpt7 Apr 202610 min
Custom GPT for Marketing. A Step by Step Build Guide
Build a marketing custom GPT in 60 minutes. The system prompt, knowledge files, action schemas, and the QC loop that keeps the output on brand.
Read post - seo · aeo31 Mar 20268 min
SEO vs AEO vs GEO. What is the Difference and How to Optimize for All Three
Search engine optimization, answer engine optimization, and generative engine optimization compared. Schema, content shape, and the metrics that matter for each.
Read post - how to · comfyui24 Mar 20269 min
How to Install ComfyUI for Marketing Creative Pipelines
Install ComfyUI on Mac and Windows for visual AI workflows. Node based pipelines for batch image generation, ad creative variants, and brand consistent visuals.
Read post - automation · marketing ops17 Mar 202611 min
The Marketing Automation Stack 2026. A Buyer's Guide
The 2026 marketing automation stack. CRM, lifecycle, AI middleware, ads automation, and the integrations that actually compress the manual hours.
Read post - prompts · ai copy10 Mar 20268 min
How to Write Prompts for Marketing Copy. 10 Templates That Convert
Ten battle tested prompt templates for ad copy, email subject lines, landing page hero, and lifecycle messaging. Built for Claude, GPT, and Gemini.
Read post - how to · claude3 Mar 20269 min
How to Install Claude Desktop and the Anthropic API on Mac and Windows
Install Claude desktop, get an Anthropic API key, set up MCP servers, and connect tools like Notion and Slack. Production grade setup in under an hour.
Read post - ai cs · chat widget24 Feb 20267 min
AI Chat Widget vs Traditional Customer Service. Cost and Deflection Metrics
How AI chat widgets compare to human first customer service. Deflection rates, cost per resolution, escalation logic, and the rollout that holds CSAT.
Read post - ga4 · analytics17 Feb 20268 min
How to Track AI Traffic in Google Analytics 4
Set up GA4 to capture ChatGPT, Claude, and Perplexity referrals. UTM hygiene, custom dimensions, and the Looker Studio panels CMOs are starting to ask for.
Read post - vibe coding · cursor10 Feb 20269 min
Vibe Coding for Non Developers. Using Cursor and Claude to Ship
How marketing operators ship landing pages, scrapers, and internal tools without a backend team. Cursor, Claude Code, and the prompts that get production ready output.
Read post - seo · claude3 Feb 20269 min
How to Build an SEO Content Engine With Claude and Notion
A repeatable SEO content engine. Claude for drafts, Notion for the calendar and brief library, and the QC layer that keeps output above editorial threshold.
Read post - email · lifecycle27 Jan 20268 min
Lifecycle Email Automation. 12 Templates That Lift LTV by 30%
Twelve lifecycle email templates that lift LTV. Welcome, dormant, post purchase, and reactivation flows with the subject line patterns that hold open rates.
Read post - how to · gtm20 Jan 20268 min
How to Install and Configure Google Tag Manager for Performance Ads
Install GTM correctly the first time. Container, triggers, conversion tags for Meta, Google, TikTok, plus the consent layer GDPR demands.
Read post - audit · ai automation13 Jan 20266 min
The Hours Audit. A 30 Minute Workflow to Find Automatable Tasks
The 30 minute hours audit my teams run before any AI deployment. The template, the rollup, and the three patterns that point straight to automation wins.
Read post - tiktok ads · meta ads6 Jan 20269 min
TikTok Ads vs Meta Ads for DTC Brands. The 2026 Decision Tree
When TikTok beats Meta, when Meta beats TikTok, and how to allocate budget across both. CPM, creative half life, and the test matrix that resolves the question fast.
Read post - dashboards · looker studio30 Dec 20259 min
Marketing Dashboards in Looker Studio. The 8 Metrics Every CMO Needs
The eight metrics that belong on a CMO dashboard. The Looker Studio templates I deploy, the data sources that wire in cleanly, and the alerts that catch drift early.
Read post - zapier · n8n23 Dec 20258 min
How to Choose Between Zapier and n8n. A Practical Comparison for Marketing Teams
Zapier vs n8n for marketing automation. Pricing tiers, hosting model, integrations, and the migration playbook when you outgrow Zapier.
Read post - how to · custom gpt16 Dec 20258 min
Build Your First Custom GPT. A 60 Minute Tutorial
From zero to deployed Custom GPT in 60 minutes. System prompt patterns, the knowledge file mistake to avoid, and how to test before sharing the link.
Read post - media buying · agency selection9 Dec 20258 min
How to Evaluate a Media Buying Agency. The Scorecard I Use
A 12 point scorecard for vetting a media buying agency before you sign a contract, with the red flags I walk away from.
Read post - freelance · agency2 Dec 20257 min
Freelance vs Agency for Performance Marketing. A Decision Matrix
When to hire a senior freelancer, when to hire an agency, and the hybrid model that tends to outperform both for growth stage brands.
Read post - fractional cmo · pricing25 Nov 20259 min
The Real Cost of a Fractional CMO. Benchmarks From the Field
What a fractional CMO actually runs, what you pay for, and how to tell if the investment is working inside 90 days.
Read post - shopee · cpas18 Nov 202511 min
Shopee CPAS Ads. A Hands On Playbook for SEA DTC Brands
What CPAS is, how the bidding actually works, which campaign structure wins, and the audit I run before every launch.
Read post - linkedin ads · b2b saas11 Nov 202510 min
LinkedIn Ads for B2B SaaS. The 9 Layer Funnel I Run
The exact LinkedIn Ads funnel architecture I deploy for B2B SaaS pre launch and expansion plays, with targeting, creative, and budget splits.
Read post - creator marketing · influencer4 Nov 20258 min
Creator Outreach for Heritage Brands. What Actually Converts
How to build a creator program for a legacy brand that has not spoken to a younger audience in a decade. Sourcing, briefs, and pitfalls.
Read post - b2b saas · conversion28 Oct 20259 min
Pilot to Paid. How I Turn Enterprise Pilots Into Recurring Revenue
A concrete playbook for engineering the pilot to paid conversion in B2B SaaS, drawn from a live 0 to 1 engagement.
Read post - agtech · lead gen21 Oct 20258 min
Qualifying High Ticket Vertical Farming Leads. An AgTech Playbook
A lead qualification rubric tuned for enterprise AgTech buyers. FMCG, retail, REITs, and how to score intent without wasting weeks.
Read post - ai automation · marketing ops14 Oct 202510 min
AI Workflows That Cut Marketing Headcount 40% Without Losing Quality
The specific AI workflows I have deployed across marketing and sales to remove manual toil, and the guardrails that keep quality up.
Read post - brand strategy · regional expansion7 Oct 20259 min
Regional Brand Expansion. A Framework That Stops Identity Drift
A repeatable framework for taking a brand into multiple SEA and APAC markets without letting local agencies dilute your identity.
Read post - cro · b2b saas30 Sept 20258 min
CRO for SaaS Onboarding. 5 Audits I Always Run
The onboarding audits that unlock the biggest conversion gains in B2B SaaS. Time to value, first task, and the dormant activation loop.
Read post - aesthetic clinics · omnichannel23 Sept 20259 min
Omnichannel Strategy for Aesthetic Clinics. A 300% Revenue Lens
How I rebuild paid, organic, and lifecycle into one omnichannel engine for aesthetic clinic groups, pulled from a real 300% revenue lift.
Read post - food tech · marketplace16 Sept 202511 min
10 to 350 Daily Orders. What an F and B Marketplace Actually Needs
The organic growth stack that took a food delivery marketplace from 10 to 350 daily orders in a year, broken down by channel and playbook.
Read post - notion · crm9 Sept 20259 min
A Notion Based CRM That Actually Scales to 500 Orders a Day
The Notion plus Slack plus Airtable CRM I built for an early stage marketplace, and the hand off points where you outgrow it.
Read post - 0 to 1 · b2b saas2 Sept 202511 min
0 to 1 GTM for Pre Launch SaaS. A Step by Step Operator's Guide
Positioning, pricing, telemetry, and the first four sprints of demand generation for a SaaS that has not shipped yet.
Read post - tiktok ads · dtc26 Aug 20259 min
TikTok Ads for DTC Brands in Southeast Asia. 2026 Playbook
What is working on TikTok Ads in SEA right now. Creative formats, bidding, Spark Ads, and the tests I run in every first month.
Read post - email marketing · lead gen19 Aug 20258 min
From 10 to 3,500 B2B Email Subscribers in Under a Year
The acquisition, nurture, and deliverability choices that built a high intent B2B email list, and the mistakes that slowed it down.
Read post - meta ads · b2b12 Aug 20259 min
Meta Ads for High Ticket B2B. How to Avoid Wasting Budget
Why Meta Ads still works for high ticket B2B if you treat it like a distribution layer for content, plus the structure that prevents waste.
Read post - hyper-local · telco5 Aug 20258 min
Hyper Local Campaigns for National Brands. The Telco Playbook
How national brands win metros with hyper local campaign architecture. Audience, creative, bidding, and measurement by city cluster.
Read post - consulting · hiring29 Jul 20257 min
12 Questions to Ask Before Hiring a Growth Consultant
A buyer side checklist. The 12 questions I would ask if I were hiring me, so you can make sure any growth consultant is actually senior.
Read post - ecommerce · audit22 Jul 20259 min
The Ecommerce Audit I Run Before Any Engagement
A lightweight but opinionated ecommerce audit. Funnel, merchandising, CRO, retention, and the 5 signals that predict revenue lift.
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