20258 min read

CRO for SaaS Onboarding. 5 Audits I Always Run

The onboarding audits that unlock the biggest conversion gains in B2B SaaS. Time to value, first task, and the dormant activation loop.

Why this post is still being drafted

Every post here is grounded in a specific engagement. That means the case material has to be de-sensitised, the numbers sanity-checked, and the hand-drawn diagrams illustrated before it ships. a process that takes a few extra days per piece. I’d rather miss a deadline than ship a generic take.