202511 min read

0 to 1 GTM for Pre Launch SaaS. A Step by Step Operator's Guide

Positioning, pricing, telemetry, and the first four sprints of demand generation for a SaaS that has not shipped yet.

Why this post is still being drafted

Every post here is grounded in a specific engagement. That means the case material has to be de-sensitised, the numbers sanity-checked, and the hand-drawn diagrams illustrated before it ships. a process that takes a few extra days per piece. I’d rather miss a deadline than ship a generic take.