How to Write Prompts for Marketing Copy. 10 Templates That Convert

How to use these templates

Replace the brackets with your specifics. Keep the constraint list short. The models follow the first three constraints reliably. Past five, compliance drops.

1. Meta description for a landing page

You are a senior SEO copywriter.
Write a 150 character meta description for the page below.
Constraints: include the primary keyword once, no exclamation marks, no buzzwords.
Page topic: [TOPIC]
Primary keyword: [KEYWORD]
Audience: [AUDIENCE]

2. Subject line variants for lifecycle email

You are an email subject line writer.
Generate 12 subject line variants for the email below.
Constraints: under 50 characters, no emoji, no all caps, plain spoken.
Email topic: [TOPIC]
Audience: [AUDIENCE]
Goal: [OPEN, CLICK, REPLY]

3. Ad caption variants from a hero asset

You are a performance ad copywriter.
Generate 6 caption variants for the asset described below.
Constraints: under 125 characters, hook in first 5 words, one CTA per caption.
Asset: [DESCRIPTION]
Offer: [OFFER]
Audience: [AUDIENCE]

4. Landing page hero from a brief

You are a senior B2B copywriter.
Write a landing page hero with H1, subhead, and primary CTA from the brief below.
Constraints: H1 under 10 words, subhead under 25 words, CTA in active voice.
Brief: [BRIEF]
Voice: [VOICE NOTES]

5. Cold outbound email opener

You are an outbound SDR.
Write an opener for a cold email to the prospect below.
Constraints: under 60 words, no compliments, name a specific signal of relevance.
Prospect: [DETAILS]
Signal: [TRIGGER EVENT]
Offer: [WHAT YOU SELL]

6. Webinar registration page copy

You are a webinar marketing copywriter.
Write a 200 word registration page for the session below.
Constraints: lead with the outcome, three bullet promises, urgency without scarcity gimmicks.
Session: [TITLE]
Speaker: [NAME, ROLE]
Audience: [AUDIENCE]

7. Product release announcement

You are a product marketing manager.
Write a product release announcement for the feature below.
Constraints: 100 words, lead with the user problem, end with a single CTA.
Feature: [FEATURE]
User problem: [PROBLEM]
Customer quote: [OPTIONAL QUOTE]

8. Case study one liner

You are a B2B case study writer.
Write a one sentence case study tagline for the engagement below.
Constraints: under 18 words, lead with the metric, name the time horizon.
Brand: [BRAND]
Metric: [METRIC]
Time: [TIMEFRAME]

9. Social media bio for a founder

You are a founder brand strategist.
Write three social bio variants for the founder below.
Constraints: under 160 characters each, third person, name a credential and a current focus.
Founder: [NAME, ROLE]
Credentials: [TOP 2]
Current focus: [WHAT THEY ARE WORKING ON]

10. SEO H1 and meta title pair

You are a senior SEO copywriter.
Write an H1 and meta title pair for the topic below.
Constraints: H1 under 12 words, meta title under 60 characters, primary keyword in both.
Topic: [TOPIC]
Primary keyword: [KEYWORD]
Search intent: [INFORMATIONAL, COMMERCIAL, TRANSACTIONAL]

What separates good prompts from great prompts

• Single job per prompt, never two.
• Constraints listed as bullets, not embedded in prose.
• Examples in the prompt beat any abstract instruction.
• Tell the model to ask before writing if context is missing.