20258 min read

Hyper Local Campaigns for National Brands. The Telco Playbook

How national brands win metros with hyper local campaign architecture. Audience, creative, bidding, and measurement by city cluster.

Why this post is still being drafted

Every post here is grounded in a specific engagement. That means the case material has to be de-sensitised, the numbers sanity-checked, and the hand-drawn diagrams illustrated before it ships. a process that takes a few extra days per piece. I’d rather miss a deadline than ship a generic take.